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This ultra-comfortable everyday bra is one of the few styles I’m not dying to take off at the end of the day — here’s what sets it apart

Natori Feathers Bra 4x3

The Natori Feathers bra shares a cult-following online, though my first experience with the phenomenon of what I call the “Sisterhood of the Traveling Pants bra” was through word-of-mouth.
The Feathers Bra is unusual in its comfort, wearability, and universal appeal. It comes in sizes 30A-36G and a huge selection of colors.
Shop the Feathers bra at Natori, Amazon, Bloomingdale’s, and Nordstrom.
Right now, you can shop the Feathers Bra for $40 [you save $28] at Nordstrom during the Nordstrom Anniversary Sale.
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Product Embed: Product Name: Natori Feathers Bra Card Type: small Width: 100% Height: 150%

You live half your life oblivious to it, and the other half seeing it everywhere, like Robert Langdon and religious iconography in “The Da Vinci Code.” I’m talking, of course, about the Feathers bra by Natori. 

I can’t remember the very first time I encountered the Natori Feathers, but I’ve been buying it in different colors and fluctuating sizes since I was in high school. And in the years since a Nordstrom attendant dropped it over my dressing room door, I’ve realized that it’s not just my favorite bra, it’s the favorite of about 50% of my friends who wear bras — regardless of shape, size, age, or personality. See the rest of the story at Business Insider

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