The streaming wars have not only led to a flood of new content, they’re also driving a marketing blitz.
Marketing execs at new and incumbent platforms are battling it out off the TV screens to convince people to open their wallets and subscribe to their services.
Business Insider identified 11 marketing executives to watch at the new and forthcoming major streaming-video services, including Disney Plus’s Joe Earley and Jackie Lee-Joe of Netflix.
If your streaming diet starts and ends with Netflix, Hulu, or Disney Plus, think again.
New streaming services are here or coming soon, including Comcast’s Peacock, AT&T’s HBO Max, and newcomer and mobile-video startup Quibi.See the rest of the story at Business Insider
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