Meet the PR firms challenging the giants

Hi and welcome to Insider Advertising for May 24. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

Check out the PR firms challenging the giants.Meet David Zaslav.Marketing tech startup Key raises $3 million.

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Barbara Bates, global CEO of Hotwire

9 public relations companies are challenging the status quo and taking on giants like Edelman and BCWThe biggest public relations agencies are facing new competition from established and upstart firms, Sean Czarnecki reported.They vary by model and service, and several are acquiring competitors to grow and add services.Insider identified nine to watch, based on factors like recent growth, acquisitions, and account wins.Read the story.

President and CEO, Discovery David Zaslav speaks onstage during the Discovery, Inc.'s Summer 2019 TCA Tour at The Beverly Hilton Hotel on July 25, 2019 in Beverly Hills, California.

David Zaslav is about to shake up Hollywood as the new Discovery-WarnerMedia chief. Insiders describe an aggressive deal-maker and demanding boss.David Zaslav, Discovery's CEO, will lead the combined Discovery-WarnerMedia.His reputation for speed gave Discovery an edge over Comcast as a merger partner, Claire Atkinson reported.Insiders say he's known for relationship building but also being demanding with staff.Read the story.

Key CEO Evan Wayne

A startup that wants to help creators harness fans' contact info has raised $3 million in seed fundingStartup Key has raised $3 million with backing from adtech and marketing tech execs, I reported.The startup works with influencers to help them collect first-party data like email addresses.Google's and Apple's moves are pressuring creators to build direct relationships with fans.Read the story.Other stories we're reading:A court ruled that a Trump spokesperson must pay $42,000 to Gizmodo Media Group for wrongfully claiming the outlet defamed him (Insider)Amazon shuts down Prime Now app. (Insider)Media mogul Barry Diller ripped AT&T's WarnerMedia-Discovery merger, saying the company should be 'dead and buried by now' (Insider)Inside the Discovery-AT&T deal: Cute emails, a big loan and now, a media giant (New York Times)Axel Springer is in talks to buy Axios (The Information)These influencers say a popular marketing agency owes them thousands of dollars for unpaid brand deals (BuzzFeed News)

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