Good morning and welcome to Insider Advertising for February 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
Verizon’s media plans.Hot e-commerce companies to watch.The PR people cleaning up Robinhood’s mess.
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Verizon Media CEO Guru Gowrappan.
Yahoo owner Verizon Media is planning a personalized-content ‘megalaunch’Lara O’Reilly spoke with Verizon Media CEO Guru Gowrappan about the company’s plan to launch a “mega” product in the coming weeks.The idea is to serve more personalized content to users on Yahoo Mail and sites like Yahoo News and TechCrunch.Verizon Media marked annual revenue growth in the fourth quarter – its first since 2017.Read the story.
12 companies that are ripe for acquisition as e-commerce takes offThe rise of online shopping in the pandemic has made e-commerce companies ripe for acquisition.Tanya Dua and I talked to e-commerce execs, founders, bankers, investors and consultants which companies could be targets.Their picks include companies like Pacvue and Wpromote.Read the story.
Co-founder and co-CEO of Robinhood Vladimir Tenev in 2016.
Noam Galai/Getty Images for TechCrunch
The 7 public relations execs Robinhood tasked with fixing its image following the GameStop falloutSean Czarnecki reports that Robinhood has a core team of seven communications and marketing professionals.This team, with technology, finance, and political backgrounds, face the task of fixing the trading app’s image.Robinhood is under heavy scrutiny for its role in the GameStop short squeeze.Read the story.More stories we’re reading:Robinhood is living through a branding nightmare. PR experts explain how the company can rehab its image. (Business Insider)Huawei hires ad giant WPP to promote its brand in the US as it tries to overcome Trump ban (Business Insider)Cable networks are cutting back on contributors as the Trump media frenzy comes to an end (Business Insider)Facebook is working on a newsletter tool for freelancers and independent writers, The New York Times reports (Business Insider)Robinhood raised $1 billion in emergency funds from investors this week as the platform struggles with a surge in trading (Business Insider)Netflix slashes annual global ad spend by 23% despite record year (Campaign)Apple’s privacy change will hit Facebook’s core ad business. Here’s how. (Wall Street Journal)
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