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What it takes to stage and sell a $16.5 million NYC penthouse

Cheryl Eisen is the CEO of Interior Marketing Group and the go-to luxury-apartment stager in the New York area. The homes she stages start at $5 million and go as high as $230 million.
She works with her team to stage a $16.5 million penthouse in NoHo. 
In order to attract buyers, she plans to make the space feel warmer, add sophistication to fit an upscale buyer, and include unique art pieces.
Visit Insider’s homepage for more stories.

The following is a transcript of the video. 

Narrator: This penthouse is listed for $16.5 million. And even though it’s in a prime location in New York City, it’s been on the market for a long time. The home was previously staged by a different company, but now, the building owners are bringing in the top gun, Cheryl Eisen, with the hopes that her staging expertise will get the place sold a lot faster. She’s the go-to luxury apartment stager in the New York area.

Cheryl: So, some ways staging can miss the mark is really if you’re telling the wrong story, and we’ll have to come in and restage it, and that’s what we’re doing now.See the rest of the story at Business Insider

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