Social media platforms present countless opportunities for companies looking to connect to consumers and clients in real time. But, like so much else in our connected age, these opportunities come with a host of risks ranging from minor public relations blips to unpleasant regulatory run-ins with government agencies, and from DMCA takedowns to right of publicity lawsuits.
Foley Hoag presents a 60-minute webinar offering guidance on social media issue spotting for in-house legal practitioners, with a focus on intellectual property, publicity rights and advertising.
Topics to Be Discussed
Risky use of third-party content
Social media complaint procedures
Advertising claims, endorsements, and disclosures in the social media context
Influencer best practices
Right of publicity and ambush marketing traps
Trademark strategy and ambush marketing
Proper and not-so-proper use of DMCA takedown procedures
Social media guidelines for employees
August Horvath, Partner, Co-Chair, Advertising & Marketing Practice, Foley Hoag LLP
Joshua Jarvis, Partner, Deputy Chair, Intellectual Property Department, Foley Hoag LLP
Natasha Reed, Partner, Co-Chair, Trademark, Copyright & Unfair Competition Practice, Foley Hoag LLP
Francisco Cabrera Lopez, Associate, Trademark, Copyright & Unfair Competition Practice, Foley Hoag LLP
The post WEBINAR: 13 Social Media Pitfalls to Avoid for the Generalist In-House Counsel first appeared on Trademark and Copyright Law.
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