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WEBINAR: 13 Social Media Pitfalls to Avoid for the Generalist In-House Counsel

Social media platforms present countless opportunities for companies looking to connect to consumers and clients in real time. But, like so much else in our connected age, these opportunities come with a host of risks ranging from minor public relations blips to unpleasant regulatory run-ins with government agencies, and from DMCA takedowns to right of publicity lawsuits.

Foley Hoag presents a 60-minute webinar offering guidance on social media issue spotting for in-house legal practitioners, with a focus on intellectual property, publicity rights and advertising.

Topics to Be Discussed

Risky use of third-party content

Social media complaint procedures

Advertising claims, endorsements, and disclosures in the social media context

Influencer best practices

Right of publicity and ambush marketing traps

Commercial disparagement

Trademark strategy and ambush marketing

Proper and not-so-proper use of DMCA takedown procedures

Social media guidelines for employees


August Horvath, Partner, Co-Chair, Advertising & Marketing Practice, Foley Hoag LLP

Joshua Jarvis, Partner, Deputy Chair, Intellectual Property Department, Foley Hoag LLP

Natasha Reed, Partner, Co-Chair, Trademark, Copyright & Unfair Competition Practice, Foley Hoag LLP

Francisco Cabrera Lopez, Associate, Trademark, Copyright & Unfair Competition Practice, Foley Hoag LLP


The post WEBINAR: 13 Social Media Pitfalls to Avoid for the Generalist In-House Counsel first appeared on Trademark and Copyright Law.

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