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Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

Private equity eyes advertising.Adtech company ID5 raises $6 million.T-Mobile pulls TVision.

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Laura Held

14 top private-equity firms that are pouring billions into the advertising industryPrivate equity has become a significant buyer of advertising agencies in the past five years, Patrick Coffee reports.That trend has intensified as the pandemic grounded traditional buyers like agency holding companies.Insider identified 14 firms like Bain and Carlyle Group that are spending big in the marketing sector.Read the story.

Mathieu Roche, CEO of ID5

Read the pitch deck that a startup used to raise $6 million to save targeted advertisingAdtech firm ID5 has raised $6 million in Series A funding, I reported.The funding comes as Google and Apple plan big privacy-driven changes to how advertisers target and measure ads.The firm is chasing a $13 billion industry in identity solutions.Read the story.
T-Mobile CEO Mike Sievert.
T-Mobile CEO Mike Sievert.

T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launchT-Mobile pulled the plug on its streaming video offering and offers YouTube TV instead, Claire Atkinson reports.The phone giant billed the move as part of a broad partnership with Google and streamer Philo.Video costs will go up for many T-Mobile customers.Read the story.More stories we're reading:Nike is transforming from a marketing company into a technology brand. 7 company insiders say the changes – including mass layoffs and team restructuring – are creating internal turmoil. (Insider)Lil Nas X's 'Satan Shoe' – made with one drop of human blood – sold out in under a minute, bringing in nearly $700,000 (Insider)Instagram is funding new shows from some of TikTok's top stars in its latest effort to woo creators (Insider)The Washington Post reversed a decision to bar a reporter from covering sexual assault after she spoke about the ban on Twitter (Insider)TripleLift to sell majority stake to Vista Equity Partners for $1.4 billion (Adweek)Facebook puts $750 million global media account up for review (Campaign)The media is slashing jobs again as the Trump news cycle fades and the economy struggles (CNN)Team Whistle to be acquired by U.K.'s Eleven Sports (Variety)

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