Netflix on Tuesday gave its most detailed explanation yet for why it won’t sell advertising.
It doesn’t want to spend money trying to challenge online-advertising giants like Google and Facebook, CEO Reed Hastings said.
It also wants “none of the controversy around exploiting users with advertising,” Hastings said.
Still, Netflix has been cozying up to brands in other ways, including more product placements, brand partnerships, and consumer products, as Business Insider has covered closely.
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Netflix is beefing up its explanation for why it won’t sell advertising, as a small contingent of Wall Street firms continue to push the company to consider new revenue streams.
Wall Street analysts, including those at Needham and Nomura, have argued that Netflix could boost subscriptions and revenue by introducing a plan that includes advertising.See the rest of the story at Business Insider
Netflix will report its first earnings since Disney Plus launched today, and Wall Street is divided but mostly optimisticNetflix had the highest percentage of happy employees in a survey from a buzzy workplace-review appNetflix will crush subscriber-growth targets with its biggest quarter of all time, Goldman Sachs forecasts
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