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Kese College Students ne Apni Coffee ki Startup Banai! Story of Sleepy Owl #FoundersUnfiltered

Arman is the co-founder of Sleepy Owl Coffee that he started with his friends, Ashwajeet and Ajai in June 2016.
After graduating from Law School he worked at an edtech startup for a while and is currently making great coffee available to consumers via offline retail stores and own E- Commerce.

Listen to the entire episode to understand how did they build one of the most popular coffee startups in the country

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Sleepy owl
Shoe Dog: A Memoir by the Creator of NIKE-
High Output Management-
Journeys of a Lifetime: 500 of the World’s Greatest Trips-
Setting the Table: The Transforming Power of Hospitality in Business-

Sleepy Owl Website:
Sleepy Owl Instagram:
Sleepy Owl Youtube:

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Arman’s Linkedin:
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For Shorter clips from this Session:

0:00 – Intro
0:56 – Arman Sood, Co – Founder of Sleepy Owl Coffee Journey
1:49 – Arman’s First Startup in Merchandising Space
6:25 – Arman’s Second Startup in College
7:55 – Initial Investment in Second Startup
9:00 – Marketing of Party Accessories Business
13:11 – Arman’s Job after Graduating from Law School
14:15 – Finding the third co-founder, Ajay
16:29 – Starting Sleepy Owl Coffee with Cold Brew Coffee
17:17 – What is Brewing?
18:42 – Insights that led to Cold Brew Coffee
22:40 – What is special about Cold Brew Coffee?
24:33 – Roasting Process of Coffee Beans
26:34 – Types of Coffee
27:43 – Making the Cold Brew Coffee
33:40 – Initial Investment in Sleepy Owl
34:40 – Marketing Strategies
35:32 – Initial Orders After Launch
40:19 – Getting the First Investment for Sleepy Owl
41:52 – Cracking the Retail Game in India
44:18 – Retail Stores Presence in 2017-18
46:25 – Expanding the Business outside Delhi – NCR
53:06 – Creating Ready to Drink Bottle
56:08 – Second Round of Funding in 2020
57:32 – Future Plans of Sleepy Owl Coffee
58:14 – More Sales from South India?
59:04 – Marketing Spend and Retail Listing Fee
59:59 – Creativity in Packaging
1:00:42 – Story behind the brand – ‘Sleepy Owl’
1:02:17 – Company Culture of Sleepy Owl Coffee
1:09:10 – ESOPs
1:16:36 – Final message for the viewers

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