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How Clovia started their E-commerce (D2C) brand | Lingerie बेचकर बनाई Starup #FoundersUnfiltered

Want to start your D2C band? This video will help you. In this video Clovia Co-founder Neha Kant will share her journey. Ideation, Execution, Marketing and product development. Watch the video to know more.

Neha is a Delhi University (Miranda House) graduate and holds a masters in management degree. After a decade of experience in corporate India, where she led business for some big names, she decided to start on her own to address the absence of peppy, spicy, sexy yet comfortable wear in the Indian innerwear market.
She is responsible for driving its sales and operations across Channels and Geographies.
Her mantra – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring.

Clovia’s website:
Use code ASKSAHIL20 on check out to get 20% off. No min purchase.
Clovia’s Twitter:
Clovia’s Instagram:
Clovia’s App link:

Neha’s Linkedin:

For Shorter clips from this Session:

Books Recommendation:
A Short History of Nearly Everything-
Bryson’s Dictionary: for Writers and Editors-
The Fountainhead-
Buddhist Monks from Tibet-
The Collected Autobiographies of Maya Angelou-
2019: How Modi Won India-
The Election That Changed India-

0:00 – Introduction
1:17 – How did you get the idea?
6:13 – Who all are the co-founders?
8:35 – Initial Investment
9:04 – Was the business online in the starting?
11:04 – Marketing
18:27 – Bringing mentors on the cap table
19:40 – Managing personal and professional life
21:21 – Innovative Marketing Ideas
26:09 – Sahil sharing experience of Founders Unfiltered
27:44 – How do you strategize your content?
30:52 – The Story behind the watch
31:28 – Understanding audience
35:38 – Why India doesn’t have many female founders?
40:58 – Covid Impact on Business
43:49 – Market share in the online and offline space
46:20 – The best thing about Neha’s life
48:20 – Giving time to children while working
49:32 – RAPID FIRE
58:18 – Major mistakes
1:00:46 – Final message for the viewers

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