The growth of 21st-century businesses owes a lot to social media.
If it weren’t for social media, my brand would not be what it is today.
Because these modern platforms have been pivotal for outreach, engagement, and development of authority.
There are millions of businesses out there. Social media makes them accessible.
It also separates the “weak” from the strong.
Digital presence is important.
But what’s more important is knowing what the best methods are to leverage that presence in your favor.
If you aren’t sure whether your social media methods are working, you are not alone.
In fact, a recent study has shown that 45.9% of small business owners are unsure if their marketing strategies work.
A further 16.6% reported that they know their strategies do not work.
That’s a whopping 62.5% of business owners in total that are not confident in their methods.
Even the best of us remember those days. I sure do.
But I soon recognized the importance of getting the greatest return on my investment when it comes to social media.
Whether that’s in the time I invested, resources I invested, or other’s time and resources invested in digesting my own work.
If I had not recognized this and done what’s needed to get the most out of each of those, I doubt my brand would have the impact it does today.
So, how do you separate yourself from the pack?
Optimize your social media use with hacks you have overlooked in the past.
What effect will this have on your business?
Measurable impact that will skyrocket the traffic to your site.
The potential of your social media is only untapped because nobody has taught you the most useful ways to harness it.
1. Measure the analytics of your social media use
Progress is not made until you know what’s working and what isn’t, right?
Nearly 75% of small businesses are planning to use social media as part of their marketing tactics in 2018.
Collective efforts may likely be futile if the right data is not properly gauged.
Let’s tackle this by focusing on how to gather analytics for your social media accounts.
I suggest initially establishing which metrics are most relevant to your specific business.
The post 4 Social Media Hacks You Overlooked That’ll Skyrocket Your Traffic appeared first on Neil Patel.