The growth of 21st-century businesses owes a lot to social media. If it weren’t for social media, my brand would not be what it is today. Why? Because these modern platforms have been pivotal for outreach, engagement, and development of authority. There are millions of businesses out there. Social media makes them accessible. It also separates the “weak” from the strong. Digital presence is important. But what’s more important is knowing what the best methods are to leverage that presence in your favor. If you aren’t sure whether your social media methods are working, you are not alone. In fact, a