Want to create a media network and transform into D2C brand. In this video Chaitanya shared his experienced about business. Watch the video to know more.
Chaitanya Nallan is the co-founder and CEO of Skinkraft. He worked at Infosys for 7 years and founded Gingersoft Media before Incnut Digital(Parent Company of Skinkraft and Vedix)
SkinKraft is India’s first customized skin care regimen.Its unique SkinID program is designed in collaboration with dermato-cosmetologists, pharmacists, and formulators
Skinkraft Website: https://skinkraft.com/
Skinkraft Youtube:
https://www.youtube.com/c/SkinKraftOfficial/videos
Skinkraft Instagram: https://www.instagram.com/skinkraftofficial/?hl=en
Skinkraft Twitter: https://twitter.com/skinkraftcom?lang=en
Skinkraft Facebook: https://www.facebook.com/skinkraftofficial/
Skinkraft Linkedin: https://www.linkedin.com/company/skinkraft/?originalSubdomain=in
Follow the founder on their social media handles:
Chaitanya’s Linkedin:
https://www.linkedin.com/in/chaitanya-chakravarthy-b56b313/?originalSubdomain=in
For Shorter clips from this Session:
https://www.youtube.com/channel/UCyTcGfVEMjBGzgfWTcUcAmw/videos
TimeStamp:
0:00 – Introduction
1:20 – Chaitanya’s Background
2:23 – Building Gingersoft Media Pvt. Ltd.
7:13 – Finding Co-Founders After Exiting Gingersoft
8:24 – Vision Behind Incnut Digital (Parent Company Of Skinkraft)
11:00 – Building Media Platform Before Launching Products
13:29 – Helping Launch D2C Brands
20:44 – Launching Skinkraft And Vedix
21:45 – How Is Marketing Done For Incnut Digital?
23:40 – Initial SEO Strategies For Media Network
27:00 – Sales From Media Network For D2C Brands
28:45 – Taking Feedback From Power Users
31:30 – Sahil’s Experience Building In Public
34:40 – Audience Request To Launch New Products
36:32 – Should You Focus On Multiple Startups At Once?
41:24 – How Does Chaitanya Manage His Time?
45:35 – Major Challenges Faced Due To Covid
48:28 – Sahil’s Personal Lockdown Experience
49:42 – Funding
54:33 – How Much Equity Should Be Diluted In Seed Round?
1:03:21 – Ideal Equity Dilution In Series A Round
1:07:55 – RAPID FIRE
1:12:54 – Final Advice For Viewers
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