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Wix SEO vs. WordPress: An Ahrefs Study of 6.4M Domains

Can Wix websites rank in Google? We compared the SEO metrics of 3.2 million Wix websites against the same number of WordPress ones. Here’s what we found.
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Where we got our search traffic and backlinks data

Where we got our sample websites

In the midst of all the debate in the SEO community around Wix SEO, some people wonder if it’s even possible to generate search traffic using the Wix platform.

But does anyone have proof that Wix websites can’t generate as much traffic as the next platform?

We did a study, with the help of our Data Scientist, to compare the SEO metrics of 3.2 million Wix websites and the same number of WordPress ones.

Our goal is not to prove that one CMS is better than the other, but to present data so that viewers, like yourselves, can have some clarity to make better decisions of your own.

We first created two buckets for both platforms to get a better visualization of the distribution of websites that get search traffic:

1. Those that get at least some level of search traffic
2. Those that get more than 100 search visits per month

Sam then shares the exact breakdown of organic traffic that the Wix and WordPress sites get.

But since there are numerous factors that influence organic traffic like backlinks, we went on to analyze the average Domain Rating, number of dofollow referring domains and monthly search traffic for each platform.

We then applied both the mean and the median (instead of just looking at the averages) for each of these statistics to see if we can identify any correlationship.

Finally, we fine tuned the analysis by:
1. Levelling the sample sizes across the board.
2. Studying the number of keywords the websites ranked for in Google’s top 10 search and summing the traffic that they accounted for.
3. Removing keywords that were exact matches to the domain.

In this video, Sam Oh shares the results from our data, some interesting observations and a few reasons why some SEOs aren’t fans of Wix when it comes to search engine optimization.

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