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SEO Isn’t an Exact Science… Here’s What Marketers Can Do About That

Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks–not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So… what’s to be done? Read the full article at MarketingProfs

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