Regal movie theater.
Regal Cinemas is now accepting cryptocurrencies as payment for movie tickets and popcorn.
The company will accept dozens of forms of digital payments, including bitcoin, ethereum, litecoin, and dogecoin.
The theater chain is following AMC, which made a similar announcement earlier this month.
Movie-theater chain Regal Cinemas is the latest to add cryptocurrencies as a form payment.
The company, which has more than 500 theaters, will accept dozens of digital payments — including bitcoin, ethereum, litecoin, dogecoin, USD Coin and Basic Attention Token, among others — through the Flexa network, Regal said in a Tuesday statement.
Regal is following the lead of its competitor AMC. Earlier this month, the meme-stock theater chain announced moviegoers could pay online in cryptocurrencies bitcoin, ether, bitcoin cash, and litecoin, adding that dogecoin, and potentially shiba inu, would be next.
AMC Chief Executive Officer Adam Aron has capitalized on the large base of retail traders invested in the company and has hyped up crypto payments on Twitter.
In Regal's statement, Chief Marketing Officer Ken Thewes said, "This exciting partnership enables us to easily and seamlessly accept digital currencies – including dogecoin, stablecoins and bitcoin – across our theatre footprint in a simple and completely contactless way, providing our guests with the flexibility and safety they deserve as we embark on a new era."
Other brick-and-mortar chains, including Whole Foods, Crate and Barrel, and Nordstrom, have already added bitcoin as a payment method, Fortune reported previously.
This year cryptocurrencies have widely moved from the edges of the finance world to the mainstream. Bitcoin, for its part, has been on a wild ride, reaching multiple new highs as retail traders and crypto whales buy into digital assets. On Tuesday, it traded at $57,421.09 at 2:36 p.m. in New York, according to Coinbase data.
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