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‘No online, no problem’: Fast-fashion giant Primark will survive in a post-COVID world without an online platform, UBS analysts say

PrimarkAP Photo/Steven Senne

In light of the coronavirus pandemic, experts have questioned the long-term viability of any retailer without an e-commerce platform.
Fast-fashion giant Primark, known for its rock-bottom prices, is one such retailer.
In a note to clients yesterday, a group of UBS analysts said it makes no sense for Primark to move online, and that the retailer is uniquely positioned to thrive without an online platform. 
Visit Business Insider’s homepage for more stories.

Brick-and-mortar retail is perhaps facing bigger challenges than ever before. During the coronavirus pandemic, consumers have shifted to shopping online, and have learned to live without stores. Major retailers such as Zara and H&M are closing branches to focus more on e-commerce, and experts have questioned whether any retailer can survive without an e-commerce platform.

UK fast-fashion giant Primark, known for selling clothing and homeware at low prices, has no online store, and its sales have dried up during the pandemic. But the chain need not worry about its future, a group of UBS analysts has said.See the rest of the story at Business Insider

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