Evian has partnered with designer Virgil Abloh for a limited edition collection of glass water bottles.
The collaboration is called “Activate Movement,” which coincides with Evian’s newly launched contest called “Activate Movement Program.” The program will award one 50,000€ ($54,592) grant for “sustainability-focused design and innovation projects.”
The program is open to those between the ages of 18 and 35 and runs from February 10 to March 31. Each Activate Movement bottle will include a QR code that allows buyers to apply for the grant online.
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Bottled water company Evian has just released a collection of glass water bottles in collaboration with designer Virgil Abloh, marking the second time the two have come together for a release of limited edition items.
In late December 2018, Abloh became Evian’s creative advisor for Sustainable Innovation Design. Together, Abloh and Evian released their first collection in 2019, called “One Drop Can Make A Rainbow,” which included Abloh-designed sustainable glass bottles. The water company is also aiming to be 100% “circular” by 2025, meaning Evian will be making all of its plastic bottles from recycled plastic. See the rest of the story at Business Insider
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