Check out our keyword research tutorial for 2022. I cover SEO keyword research and keyword research for Google Ads by using the Google Keyword Planner. After this tutorial, you should understand how to find the best keywords for your business and how to find topics that you can cover with your content. Ultimately, keyword research helps you drive more conversions from search engines whether it is with organic search traffic or PPC Advertising campaigns.
0:00 Keyword Research overview – Beginning of Video
0:27 Step-By-Step Keyword Research Process
01:45 Free Keyword Research Tools
02:57 How to Find Keywords and Build Keyword Lists with Google Keyword Planner
09:50 How to Create a List of Topics and Subtopics for your Content Strategy
16:56 Understanding Search Intent
20:03 How to Use Topics and Subtopics for Search Intent
24:45 How to Use Free Keyword Research Tools for SEO
Helpful URLs and Keyword Research Tools: Below, we listed some of the different tools we talked about in the video. You can go to each tool to learn more about how to use them and access them. Some of them are considered freemium tools, which means they have free versions and premium versions for paying subscribers.
Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/
Keywords Everywhere: https://keywordseverywhere.com/
Keyword Surfer: https://surferseo.com/keyword-surfer-extension/
Answer The Public: https://answerthepublic.com/
Google Search Console: https://search.google.com/search-console/
Keyword Tool Dominator: https://www.keywordtooldominator.com/
4 Step Keyword Research Process:
Step 1 – How to find keywords and build your initial keyword list
I recommend using Google Keyword Planner, which is a free tool provided to people who use Google Ads. It can be used for SEO and PPC Advertising.
Step 2 – Create a list of topics & Subtopics based on your keyword list
Once you have your list of keywords, you want to break them down into topics and subtopics that you can cover on your website. Ultimately, keywords represent a problem that your customers are facing. If you can solve them with your content, you can also advertise your products and services in the process.
Step 3 – Understand search intent for your keywords & topics
Search intent is important because people are generally either researching or purchasing when they search. Many times, people are looking for more information about what they should purchase through search engines like Google.
Step 4 – Use topics & subtopics to Create pages that solve for search intent
Lastly, you want to use your topics and your subtopics to create pages of content or products. There are plenty of ways to promote your products and services by understanding what people are looking for.
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