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How much influencers get paid on Instagram, TikTok, and YouTube

Charli PrangleyCharli Prangley.

Influencers get paid a number of ways, from sponsorships to ad revenue.
How much creators earn depends on factors like following size, engagement, and content category.
We spoke with dozens of influencers who shared how much money they'd earned on social media.
See more stories on Insider's business page.

Influencers earn money a number of ways, from sponsorships to selling merchandise.

How much money different creators make depends on a variety of factors, from content category to what platform the influencer is prominent on. 

For Jehava Brown, a stay-at-home mom who runs a full-time influencer business, her monthly income comes from working with brands like Walmart, Amazon, and Disney on paid partnerships.

Brown has 196,000 followers on Instagram. She recently told Insider that she charges an average $5,000 for a single Instagram post and $3,000 for an Instagram Story.

Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams.

Here's a breakdown of our coverage:

Jehava BrownJehava Brown.

How much influencers earn from brand deals

Many influencers rely on sponsored content — from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company — to earn money.

Rates for these types of brand deals vary based on an influencer's engagement rate, platform, and other factors like usage rights.

Here's a breakdown of our coverage of how much influencers make for brand deals and sponsorships.


Katy Bellotte, a YouTube creator with 474,000 subscribersJade Darmawangsa, a YouTube creator with 382,000 subscribersCharlie Chang, a finance influencer with 350,000 subscribers Charli Prangley, a part-time design influencer with 200,000 subscribersJen Lauren, a part-time lifestyle influencer with 4,000 subscribers


Alexa Collins, a lifestyle influencer with 1.2 million followersJaLisa Vaughn-Jefferson, a lifestyle influencer with 291,000 followersMacy Mariano, a travel and fashion influencer with 102,000 followersJehava Brown, a travel and lifestyle influencer with 70,000 followersNick Cutsumpas, a plant influencer with 63,700 followersAshley Jones, a fashion and lifestyle influencer with 45,000 followersEmma Cortes, a lifestyle influencer and podcast host with 38,000 followersBritney Turner, a lifestyle influencer with 27,000 followersCaitlin Patton, a lifestyle influencer with 22,000 followersGigi Kovach, a part-time lifestyle blogger with 13,500 followersTyler Chanel, a sustainability influencer with 12,000 followersKhadijah Lacey-Taylor, a fashion and lifestyle influencer with 9,800 followersLaur DeMartino, a nano influencer with 5,200 Instagram followersAmber Broder, a part-time skincare influencer with 2,300 followers


The McFarlands, a family TikTok account with 2.6 million followersDana Hasson, a fashion influencer with 2.3 million followersYoung Yuh, a skincare influencer with 1.6 million followersHarry Raftus, a Canadian creator with 1.2 million followersVi Luong, a creator who films how-to videos with 1.1 million followersThe HoneyHouse, a creator collab group with 1 million followersCarolina Freixa, a part-time creator with 447,000 followersSymphony Clarke, a thrifting creator with 208,000 followersHow much influencers earn from affiliate links

Some influencers use platforms like and ShopStyle to generate affiliate links, or discount codes provided by brands, to earn a percentage of sales. 

Read more about how much influencers make from affiliates:

Kara Harms, a blogger and influencer based in San Francisco, shared how she is making over $200,000 a year blogging.Bethany Everett-Ratcliffe has over 16,000 Instagram followers and she's relied more on Instagram's native affiliate marketing program.Vi Lai, a skincare influencer, uses Instagram and TikTok to make thousands of dollars per month using affiliate marketingYouTuber Charli Prangley broke down how much she had earned from affiliate marketing in 2021Charlie Chang promotes dozens of personal-finance apps and programs a month. He shared how much he earns.How much influencers make selling direct-to-consumer products and merch

Social-media stars are increasingly leveraging their presence online to create consumer products to sell directly to their followers.

Influencer-lead DTC brands first began popping up earnest in 2012, with companies like the fitness program, "EmFitChallenge"; the phone case company, Wildflower Cases; and the cold-press juice line, Suja.

Read more:

A micro influencer self-published a book and used Instagram to drive salesAn Instagram star who has sold $35 million of her own products explains how she built her fashion line and turned followers into customersHow much influencers make reselling clothing

Resale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many creators, particularly on Instagram. 

Read more:

Poshmark clothing resellers are becoming Instagram influencers to drive thousands of dollars in sales and land brand dealsHow much influencers make promoting songs, especially on TikTok

One of the most popular ways to earn money as a TikToker is by promoting songs in videos. Music marketers and record labels regularly pay TikTok users to post on the app in an attempt to make a new track go viral. 

Read more about how TikTok creators make money from song promotions:

How much TikTok creators get paid to promote songs on the app by music marketers and record labelsWhy TikTok music marketers are increasingly hiring micro influencers over superstarsHow much TikTok influencers can earn from song promotions, according to 2 music marketersHow much creator Harry Raftus with 1.2 million followers earns money by promoting songsTomi ObebeTomi Obebe.

How influencers make money directly from InstagramGetting tips via Instagram Badges

In 2020, Instagram announced "Badges," which allows fans to tip creators who livestream on the app. Instagram also started paying some creators who use Badges with "Bonuses" in June.

Read more:

How Ronne Brown, an entrepreneur and content creator with over 200,000 followers, earns money through Instagram BadgesGraham StephanGraham Stephan.

How influencers make money directly from YouTube

Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

Creators who are part of the Partner Program can monetize their videos with Google-placed ads. Creators must have at least 1,000 subscribers and 4,000 watch hours in the past year to apply for the Partner Program. Google then pays creators 55% of the revenue their channels earn from the ads that run on them.

Here's a breakdown of how much money YouTubers make in a month from the Partner Program:

Tiffany Ma, a lifestyle creator with 1.8 million subscribersAndrei Jikh, a personal-finance creator who has 1.7 million subscribers.Nate O'Brien, a personal-finance creator with 1 million subscribersKelly Stamps, a minimalism-lifestyle creator with 600,000 subscribersCharlie Chang, a personal-finance creator with 350,000 subscribersCharli Prangley, a web and graphic design creator with 200,000 subscribersErin Winters, a business creator with 200,000 subscribers SemideCoco, an ASMR creator with 150,000 subscribersLevi Hildebrand, a zero-waste creator with 125,000 subscribersChloe Tan, a college life creator with 80,000 subscribersMarissa Lyda, personal-finance creator with 50,000 subscribersMacy Schmidt, a lifestyle influencer with 50,000 subscribersErica Boucher, a creator with a DIY candle making channel with 31,000 subscribersMeghan Pruitt, a college influencer with 6,800 subscribersJen Lauren, a nano influencer with 1,900 subscribers

YouTube's central creator monetization metric is called revenue per mille (RPM). That rate shows how much revenue a creator earns per every 1,000 video views (after YouTube's 45% cut). No creator consistently makes the same rate, which depends on factors like the viewers and advertisers the video attracts.

Here's a breakdown of how much money some YouTubers have made for 1,000 views (RPM), for 100,000 views, 1 million views, and the most they've made from a single video: 

How much money YouTubers make for 1 million viewsHow much money YouTubers make for 100,000 viewsHow much money YouTubers make per 1,000 views (RPM)How much money YouTubers make on a single videoSymphony Clarke Thrift TikTokSymphony Clarke.

How influencers make money directly from TikTok

To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Once they reach that threshold, they can apply for TikTok's Creator Fund through the app.

Read more about how much TikTok creators make from the Creator Fund:

TikTok influencers reveal how much they're getting paid from its $1 billion Creator FundHow much TikTok star Preston Seo with 1.6 million followers earnsHow much creator Vi Luong with more than 1 million TikTok followers earnsRead the original article on Business Insider

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