It’s a moment of truth for Quibi, the mobile-video startup that launched in April after raising $1.75 billion to try and revolutionize TV for smartphones.
Quibi’s early sign ups are rolling off its 90-day free trial offer, and the startup will soon see how many people are willing to pay $5 per month to watch its short-form programming.
Business Insider has reported on the company’s top executives, leadership approach, strategy for working with content partners, and more.
Earlier this year, Quibi execs also spoke with Business Insider about how the company secured $150 million in ad revenue pre-launch, its millennial-focused marketing strategy, and how it will measure success.
Visit Business Insider’s homepage for more stories.
It’s a moment of truth for Quibi, the mobile-video startup that raised $1.75 billion to try and revolutionize TV for smartphones.
Customers who took advantage of Quibi’s 90-day free trial offer when the service launched in April are coming off those trials, and the startup will soon see how many people are willing to pay $5 per month to watch its short-form programming.See the rest of the story at Business Insider
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