Robyn Beck/AFP via Getty Images
Quibi, a buzzy mobile-video startup that raised $1.4 billion ahead of launch, offered on Wednesday a first look at its forthcoming subscription service.
Ahead of the event, Quibi execs spoke with Business Insider about how the company secured $150 million in ad revenue pre-launch, its millennial-focused marketing strategy, and how it will measure success.
Quibi launches on April 6.
Visit Business Insider’s homepage for more stories.
Quibi, a buzzy mobile-video startup from veteran Hollywood producer Jeffrey Katzenberg and seasoned tech exec Meg Whitman, offered on Wednesday at the CES electronics expo a first look at its forthcoming subscription service.
Ahead of the event, Quibi execs including Whitman, the CEO; Katzenberg, the founder and chairman; Tom Conrad, chief product officer; and Rob Post, chief technology officer, spoke with Business Insider about their plans. See the rest of the story at Business Insider
Quibi’s CEO explains the video startup’s business model and how it booked $150 million in advertising revenue before launchQuibi execs describe 3 ways the video service will measure success — after raising $1.4 billion before launchInside the marketing strategy for Quibi, Jeffrey Katzenberg and Meg Whitman’s buzzy video startup that has raised $1.4 billion
To discover more visit: feedproxy.google.com