Microsoft Azure Certification Training

Data shows how Amazon and Hulu are on an ad spending spree to win the streaming wars

Hi! Welcome to the Advertising Insider daily for July 24. I’m Lauren Johnson, a senior advertising reporter at Business Insider, and back to this newsletter after a few days of vacation in the Colorado mountains. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

Today we look at the advertising spend from the streaming wars, VCs’ picks for gaming startups to watch, and TikTok’s $200 million pledge for creators.

Amazon Prime Video and Hulu have outpaced their rivals in buying TV ads in 2020, as they compete with new streaming services for subscribers

A new report from TV analytics firm iSpot.TV found that Amazon Prime Video and Hulu are on a marketing spree to promote their services, Ashley Rodriguez reports.
According to the report, streaming video services spent $1 billion on national TV ads during the first half of 2020, up 205% compared to the same time period last year.
Amazon and Hulu spent more than streaming newcomers NBCUniversal and Quibi. Amazon spent $169.8 million while Hulu spent $144.6 million on national TV ads in the first six months of the year, per iSpot.TV’s figures.

Read the full story here.

See the rest of the story at Business Insider

NOW WATCH: What makes ‘Parasite’ so shocking is the twist that happens in a 10-minute sequence

See Also:

Omnicom-owned advertising and PR agency GMMB faces allegations about microaggressionsGMMB insiders say the top progressive ad and PR agency has a problem with microaggressionsHow Facebook went from a Silicon Valley startup to an advertising juggernaut

To discover more visit:

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.