Data shows how Amazon and Hulu are on an ad spending spree to win the streaming wars

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Hi! Welcome to the Advertising Insider daily for July 24. I’m Lauren Johnson, a senior advertising reporter at Business Insider, and back to this newsletter after a few days of vacation in the Colorado mountains. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today we look at the advertising spend from the streaming wars, VCs’ picks for gaming startups to watch, and TikTok’s $200 million pledge for creators.

Amazon Prime Video and Hulu have outpaced their rivals in buying TV ads in 2020, as they compete with new streaming services for subscribers

A new report from TV analytics firm iSpot.TV found that Amazon Prime Video and Hulu are on a marketing spree to promote their services, Ashley Rodriguez reports.
According to the report, streaming video services spent $1 billion on national TV ads during the first half of 2020, up 205% compared to the same time period last year.
Amazon and Hulu spent more than streaming newcomers NBCUniversal and Quibi. Amazon spent $169.8 million while Hulu spent $144.6 million on national TV ads in the first six months of the year, per iSpot.TV’s figures.

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