Microsoft Azure Certification Training

Core Web Vitals: How to Optimize Them for SEO

In this tutorial, you’ll learn what core web vitals are, why they’re important and how to optimize them for SEO.

Additional SEO Resources

How to Speed Up Your WordPress Website (Simple Guide) ►

Preloading responsive images ►

Optimize Cumulative Layout Shift ►

Optimize First Input Delay ►

As of mid-June 2021, Core Web Vitals will become a part of Google’s Page Experience ranking signals.

Since it’s fairly new, there is a lot of misinformation and misunderstandings around the topic.

So, what are Core Web Vitals?

Core Web Vitals are made up of 3 metrics that measure specific aspects of pagespeed. And these metrics include visual load, measured by Largest Contentful Paint (LCP), visual stability of your web pages, measured by Cumulative Layout Shift (CLS), and interactivity which is done with First Input Delay (FID).

Like many other Google ranking factors, the Core Web Vitals can’t be looked at independently. They’re a part of Google’s Page Experience ranking signals which also includes things like mobile friendliness, safe browsing, HTTPs, and intrusive interstitials — ie. pop ups.

No one knows exactly how big the impact will be seeing as it’s still very young. Regardless, it’s probably still worth improving your core web vitals because pagespeed improves conversions.

To optimize your site for core web vitals, you need to understand the two main types of data for Core Web Vitals metrics. They are:

► Field data
► Lab test data

Field data includes real user metrics and is generated from the Chrome User Experience Report, also known as CrUX.

Lab test data is data generated by tools. And lab test tools are designed to run tests consistently under the same conditions.

You’ll learn what both these mean in the video.

Before you get started optimizing your site for Core Web Vitals, it’s important that you handle the other basics of Google’s Page Experience signals like mobile friendliness, https, etc.

Once that is done, you’re ready to finally optimize your site for each of the 3 metrics of Core Web Vitals.

► Largest Contentful Paint (LCP)
► Cumulative Layout Shift (CLS)
► First Input Delay (FID)

You’ll learn the recommended thresholds, how to optimize each aspect and how to troubleshoot common issues in the video.


0:00 Intro
1:34 Main types of data for Core Web Metrics
5:04 Largest Contentful Paint
8:41 Optimizing the rendering process for resources
12:13 Cumulative Layout Shift
14:59 First Input Delay

#corewebvitals #googlepageexperience #technicalseo

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