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Luxury fashion labels Versace and Coach stoked fury in China over the weekend after images of t-shirts which described Hong Kong as separate from China began circulating on the internet.
On Sunday, a Versace brand ambassador announced she was stepping down in response to a t-shirt which referenced Hong Kong as separate to China.
Donatella Versace, the company’s chief creative officer, later apologized on Twitter, saying she was “deeply sorry” for the company’s error.
On Monday, luxury American label Coach issued an apology for a similar faux pas it made on one of its t-shirt designs, which listed Hong Kong and Taiwan as countries.
Both Coach and Versace join a growing list of companies which have caused controversy on Chinese social media for their branding viewed as insensitive to a Chinese audience.
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Luxury fashion labels Versace and Coach stoked fury in China over the weekend after images of t-shirts which described Hong Kong as separate from China began circulating on the internet.
The controversy began on Sunday, after Yang Mi, a Chinese actress and singer, announced that she would be stepping down as a brand ambassador for Versace on the official Weibo account of her studio, Jiaxing Xingguang.See the rest of the story at Business Insider
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