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Brüush announces partnership with Kevin Hart with its holiday campaign

Kevin Hart’s family & friends can expect ‘The Exact Same Gift’ this Christmas – a Brüush Electric Toothbrush – as the brand and comedian join forces, kicking off their partnership with a comedic holiday campaign

Brüush Oral Care Inc. has announced that award-winning comedian, actor and man with an electric smile, Kevin Hart, has joined the brand as an investor and collaborator. Hart will play an active role within Brüush, bringing his talent to campaigns, content and social media – shaking up the all-too-often humourless, ignorable oral care category.

On the heels of a Series A raise in September 2020, this strategic partnership between Hart and Brüush represents a powerful lever in rapidly expanding the business heading into 2021.

“We couldn’t dream of a better partner than Kevin,” said Aneil Manhas, Founder and CEO of Brüush. “We believe the brand’s stories are best told through smiles and Kevin makes people smile like no other. He is genuinely invested in our brand and together we will accelerate its potential. He is completely aligned with our mission to disrupt the oral care industry in North America – we are excited and humbled to bring him aboard as a strategic investor and partner.”

Launched in 2019, Brüush has experienced an exciting and notable expansion, building a legion of happy and satisfied users through a best in class product and design, and earnest, fresh marketing strategies. The long-term alignment with Hart will inject a powerful boost for brand recognition in an authentic and compelling way.

“I loved Brüush from the first time I tried it,” said Hart. “Our partnership makes a lot of sense given we both are obsessed with smiles, everything about it feels natural and authentic. Aneil and the team encouraged me to lean into my style of humour through the creative. Together, we are going to take Brüush to the next level of growth and break some of the norms of the category while we are at it.”

As North American shoppers ready themselves for the kick-off of the holiday shopping season, Kevin Hart’s first foray with the brand will animate the unexpectedly perfect gift of the Brüush electric toothbrush. The digital-first campaign kicks off with two spots launching today – this comical, episodic campaign is geared to rapidly expand brand awareness across North America.

The holiday spot, which can be viewed here, is the first of many to be rolled out featuring Hart into 2021. As the first outward activation of the partnership, this campaign was developed to shake up the biennial oral care category and ultimately, make people laugh out loud with the world’s funniest man. Brüush has all the right ingredients of a modern consumer brand – and Kevin Hart will act as the lightning bolt of hilarity to break through with this creative.

The product was designed to deliver on its promises – giving people their healthiest, cleanest teeth. Brüush developed the product with three core priorities in mind: top-of-the-line technology, an easy brush head refill plan and a sleek, countertop-friendly design. Brüush is rooted in building a brand that creates relevant experiences and content – where people, with all their individuality, quirks and smiles, are celebrated.

 

The article Brüush announces partnership with Kevin Hart with its holiday campaign appeared first on World Branding Forum.

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