This is a preview of the Business Insider Intelligence AI in Content Marketing premium research report. Purchase this report here
In the last decade, marketers have embraced the value of creating and distributing content to different audiences asa means of driving engagement, building authority in an industry, and guiding consumers through the purchasing process. Whether it be through blog posts, case studies, or ebooks, content marketing is now a core part of most modern digital strategies.
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Advancements in subdivisions of AI, like natural language processing, have fostered the creation of a range of AI-powered content tools. For marketers, AI presents a new opportunity to accelerate and optimize the creation of written content.See the rest of the story at Business Insider
US digital video ad spending committed upfront will grow by 11.0% this yearFacebook’s ad revenue could take a hit if more brands follow Unilever’s lead on boycottTikTok’s new ad portal shows it has evolved past being just an experimental platform
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