Gone are the days when social media networking sites were only used to connect digitally with colleagues, friends, family members, and like-minded people.
Well, things have changed a lot now!
Today, social media have become an indispensable tool for every business. Popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube are the marketing playgrounds for B2B & B2C organizations. Businesses use these social media platforms to connect with their targeted audience, improve brand awareness, increase website traffic and boost sales. In fact, many of the big brands like Starbucks, Nike, and Adidas are already leveraging the power of social media marketing.
However, many B2B companies keep on struggling to establish a strong foothold in the social media marketplace.
Wondering, why?
Well, a goal-focused social media strategy is required when it comes to acquiring real results from social media marketing. Many businesses jumped on the bandwagon without understanding what it actually is. They know that they should improve their brand’s social media presence but don’t have any idea how they should shine their business in the social media landscape. You need to understand that social media marketing is a lot more than just posting images on your social media handles. An effective social media strategy is the key to achieve success in the social media landscape.
What is a Social Media Strategy?
A social media strategy is a social media marketing plan having a mix of ideas, activities, techniques, measurable goals, and objectives that you’re aiming to achieve. In simple terms, it is a detailed blueprint of every single social media marketing effort that you need to make to accomplish your social media marketing goals and objectives.
Why You Need A Data-Driven Social Media Marketing Strategy?
Let’s face the fact that social media presence is crucial for every business, but it can’t be built without a strong social media strategy. Having a powerful social media marketing strategy ensures that all your social media marketing efforts are on the track. Just like your business has plans to grow, you need a goal-oriented social media strategy to establish your brand’s presence in the social media marketplace.
An effective social media strategy can help you connect with your prospects, develop relationships, strengthen your fan base, increase engagement rate, improve word-of-mouth advocacy, and generate quality leads for your brand.
Clearly, creating a result-driven social media marketing strategy is a daunting task in this highly competitive social media landscape.
Don’t have any idea how to create a foolproof social media strategy for your business?
Following are some tips that can help you develop a result-oriented social media strategy to bring tangible results for your business:
Whether you want to create a new social media strategy or only wish to fine-tune your existing social media marketing strategy, these tips can help you do both.
Set Your Social Media Marketing Goals
Setting up your social media goals and determining KPIs is the first step of creating a result-driven social media marketing strategy. Whether your social media goals are based on brand awareness or customer acquisition, defining specific and measurable KPIs can help you analyse and improve your social media efforts.
In order to determine KPIs, you need to make sure that what exactly you want to get from social media marketing. For example, to increase your brand awareness, metrics like post likes, shares, impressions, engagement rate requires your attention. However, if you want to expand your customer base then you need to focus on the number of clicks and conversion rate to assess the impact of your social media marketing efforts and campaigns.
If you want to get real results from your social media strategy, then it’s imperative to determine and set targeted social media marketing goals.
Identify The Right Social Media Platforms
Undeniably, there are so many social media marketing platforms on the internet. In fact, new social media platforms nearly get launched every day, but that doesn’t mean every one of them is beneficial for your business.
When it comes to creating a powerful B2B social media strategy, you need to understand that not all social media networking sites work same. Each social media platform is unique and has a different type of audience. For example, if you own a fashion boutique then you may get good results by marketing on Facebook & Instagram but not on Twitter or LinkedIn.
Clearly, you don’t need to be active on every social media platform, just be there where your targeted audience is.
Optimize Your Social Media Profiles
Profile optimization is one of the most important steps in social media marketing. Marketing through an unoptimized social media profile will turn your potential customers away and hinder your business growth.
Always remember that your social media profile is the first impression of your business in front of your targeted audience. Thus, proper optimization of your social media profiles is crucial. Perfectly optimized social media profiles can help you drive your prospects to your content and turn them into loyal customers. So, before stepping into marketing, make sure that your social media profiles are properly optimized.
Craft a Social Media Content Calendar
A concrete social media calendar assists you to accomplish your long-term social media marketing goals.
Wondering, what exactly a social media content calendar is?
In simple terms, it is a strategic plan which consists of all the details of upcoming social media posts. A social media calendar saves your time, keeps you organized, and ensures post consistency.
Doubtlessly, a social media content calendar allows you to visualize all your planned posts in advance and makes your journey of social media marketing hassle-free.
In The Nutshell
Unquestionably, a goal-oriented social media strategy is imperative to ace the social media marketing game in this highly competitive business landscape. Without a strong strategy, you can’t be able to reap desired results for your business. So, if you haven’t created a social media marketing strategy, yet it’s high time to create one for your business. Always remember that a strong strategy is essential for successful social media marketing.
Author Bio: Riya Roy is a technical content writer at Agdova Technologies. She carries expertise and a flair for writing on Management Consulting, Software & Analytics, and Digital Media. Apart from distilling her technical ideas into creating innovative solutions, she is a practitioner of Electric guitar.
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