Arman is the co-founder of Sleepy Owl Coffee that he started with his friends, Ashwajeet and Ajai in June 2016.
After graduating from Law School he worked at an edtech startup for a while and is currently making great coffee available to consumers via offline retail stores and own E- Commerce.
Listen to the entire episode to understand how did they build one of the most popular coffee startups in the country
Recommended books
Sleepy owl
Shoe Dog: A Memoir by the Creator of NIKE- https://amzn.to/3h57QWQ
High Output Management- https://amzn.to/3rtaloI
Journeys of a Lifetime: 500 of the World’s Greatest Trips-https://amzn.to/3hogcZR
Setting the Table: The Transforming Power of Hospitality in Business- https://amzn.to/3hbElSW
Sleepy Owl Website: https://sleepyowl.co/
Sleepy Owl Instagram: https://www.instagram.com/sleepyowlcoffee/?hl=en
Sleepy Owl Youtube: https://www.youtube.com/channel/UCOC4AAvD10lxvVdnkFW51KQ/videos
Follow the founder on their social media handles:
Arman’s Linkedin:
https://www.linkedin.com/in/armansood/?originalSubdomain=in
Arman’s Twitter: https://twitter.com/sood_arman?lang=en
Arman’s Instagram: https://www.instagram.com/soodarmanster/?hl=en
Arman’s Facebook:
https://www.facebook.com/arman.sood.20
For Shorter clips from this Session:
https://www.youtube.com/channel/UCyTcGfVEMjBGzgfWTcUcAmw/videos
0:00 – Intro
0:56 – Arman Sood, Co – Founder of Sleepy Owl Coffee Journey
1:49 – Arman’s First Startup in Merchandising Space
6:25 – Arman’s Second Startup in College
7:55 – Initial Investment in Second Startup
9:00 – Marketing of Party Accessories Business
13:11 – Arman’s Job after Graduating from Law School
14:15 – Finding the third co-founder, Ajay
16:29 – Starting Sleepy Owl Coffee with Cold Brew Coffee
17:17 – What is Brewing?
18:42 – Insights that led to Cold Brew Coffee
22:40 – What is special about Cold Brew Coffee?
24:33 – Roasting Process of Coffee Beans
26:34 – Types of Coffee
27:43 – Making the Cold Brew Coffee
33:40 – Initial Investment in Sleepy Owl
34:40 – Marketing Strategies
35:32 – Initial Orders After Launch
40:19 – Getting the First Investment for Sleepy Owl
41:52 – Cracking the Retail Game in India
44:18 – Retail Stores Presence in 2017-18
46:25 – Expanding the Business outside Delhi – NCR
53:06 – Creating Ready to Drink Bottle
56:08 – Second Round of Funding in 2020
57:32 – Future Plans of Sleepy Owl Coffee
58:14 – More Sales from South India?
59:04 – Marketing Spend and Retail Listing Fee
59:59 – Creativity in Packaging
1:00:42 – Story behind the brand – ‘Sleepy Owl’
1:02:17 – Company Culture of Sleepy Owl Coffee
1:09:10 – ESOPs
1:09:28 – RAPID FIRE ROUND
1:16:36 – Final message for the viewers
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