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Quibi, a buzzy mobile-video startup that raised $1.4 billion ahead of launch, offered on Wednesday a first look at its forthcoming subscription service.
Ahead of the event, Quibi execs spoke with Business Insider about how the company secured $150 million in ad revenue pre-launch, its millennial-focused marketing strategy, and how it will measure success.
Quibi launches on April 6.
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Quibi, a buzzy mobile-video startup from veteran Hollywood producer Jeffrey Katzenberg and seasoned tech exec Meg Whitman, offered on Wednesday at the CES electronics expo a first look at its forthcoming subscription service.
Ahead of the event, Quibi execs including Whitman, the CEO; Katzenberg, the founder and chairman; Tom Conrad, chief product officer; and Rob Post, chief technology officer, spoke with Business Insider about their plans. See the rest of the story at Business Insider
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Quibi’s CEO explains the video startup’s business model and how it booked $150 million in advertising revenue before launchQuibi execs describe 3 ways the video service will measure success — after raising $1.4 billion before launchInside the marketing strategy for Quibi, Jeffrey Katzenberg and Meg Whitman’s buzzy video startup that has raised $1.4 billion
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