7 Free Digital Marketing Classes to Give You an Edge Next Year

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Have you been wanting to become more skilled at digital marketing but haven’t started because you just don’t have the time? Or maybe the sky-high costs of some online courses have stopped you in your tracks? Keeping up with the competition is important, but it can be frustrating when you feel like you’re not as knowledgeable in certain areas like digital marketing.

But becoming a digital marketing expert doesn’t have to take years and it doesn’t have to cost you a dime either. You can learn everything you need to know about digital marketing with free courses online offered up by some of the biggest pros in the industry. You can boost your skills and grow your business to new heights in no time.

Let’s dive in, check out these 7 free digital marketing classes to give you an edge next year.

1. Hubspot Academy Content Marketing Certification Course

Hubspot Academy’s Content Marketing Certification course is one you have to sign up for. This course will teach you how to use content marketing as an inbound marketing strategy to grow your business. Their lessons are taught through 12 engaging videos by 9 different “professors” which include well-know Hubspot employees and popular marketing influencers. In just under 4.5 hours, you’ll be able to learn all about topics such as the power of storytelling, generating content ideas, creating a blog post, how to promote content effectively, and more.

There are quizzes after each lesson and once you’ve completed the course and passed the exam, you get a Hubspot certificate you can display on your website or LinkedIn profile. Hubspot Academy also offers a number of other high-quality, in-depth courses on subjects like inbound marketing, email marketing, social media marketing, business writing, and more.

2. Hootsuite Social Marketing Training

Hootsuite’s Social Marketing Training will help you develop foundational social marketing skills to grow your followers, increase engagement, and get better business results. This is a great course for beginners to take in order to improve their social media presence this coming year. The duration of this course is approximately 6 hours and is brought to you in highly-engaging video lessons. They cover all of the major social media platforms including Facebook, Twitter, Instagram, LinkedIn and Youtube.

Topics include how to optimize your social media profiles, social media strategy from ‘a to z’, content marketing fundamentals, and more. There are quizzes throughout the lesson to test your knowledge and once you’ve completed the exam, Hootsuite will give you a certificate of achievement.

3. Copyblogger Internet Marketing for Smart People

Copyblogger’s Internet Marketing for Smart People course will deliver you techniques and strategies you need to know in order to become a much smarter marketer online. Formerly sent to students lesson by lesson via email, Copyblogger’s course is now available in a easy-to-follow downloadable PDF ebook. This 20-part course offers lessons on subjects like the secret to creating a competitive advantage, how to get more people to share your content, affiliate marketing, how to sell without losing your audience, and much more.

When you create your free account on my.copyblogger, not only do you get access to the Internet Marketing for Smart People, but you can also download a variety of other ebook courses. Other ebooks include “Landing Pages: How to Turn Traffic into Money”, “Copywriting 101”, “Email Marketing”, and more.

4. Moz SEO Training Course

The SEO Training Course by Moz on Udemy will help you understand the basics of SEO. This course compiles Moz’s popular Whiteboard Friday videos for a total of 3.5 hours of lessons. This is a great course for SEO beginners as it focuses mainly on the theory of SEO. There are 18 lectures to help you get a better understanding of topics like SEO strategy development, side audits and structure, keyword research basics, on-page SEO fundamentals, and more.

If you want to increase traffic to your site, this is the perfect course to start with.

5. Ahrefs Academy Marketing with Ahrefs

After you’ve mastered the basics of SEO, Ahrefs Academy’s Marketing with Ahrefs course is one you’ll want to check out to boost your skills even further. This course is great for anyone with beginner, intermediate, or advanced skill levels. Marketing with Ahrefs currently has 2.5 hours worth of tutorials and they’re constantly adding new videos too. Their videos are paired with text and supporting screenshots which makes it easy to follow along.

They cover topics such as how to do keyword research, link building and backlink analysis, SEO audit, how to find quality backlink opportunities, and more.

6. WordStream PPC University

WordStream’s PPC University is a great resource for learning all about pay-per-click (PPC) marketing. These lessons aren’t in video format but in text and there’s a wealth of information available for you to study and master this area of digital marketing. The lessons are separated into PPC 101, PPC 102, and Advanced PPC so you can go from beginner to expert all in one course.

Topics include an introduction to what PPC is, conversion rate optimization, how to set up an Adwords account, ad text optimization, geotargeting and local PPC, and much more.

7. Google Digital Garage

Whether you want to learn new skills to grow your business, improve your interview skills, or prepare for a new career in digital marketing, Google Digital Garage is a great resource to take advantage of. They offer a number of courses for beginners and experts alike and topics include building your web presence, get discovered with search, turn data into insights, and many more.

After completing the courses you’ll receive an accredited certificate to boost your LinkedIn profile or resume. You can also download the Google Primer app to get lessons like these on your mobile phone in a super interactive app so you can learn on the go.

It’s never too late to learn a new subject. With these free digital marketing classes you’ll be able to go from novice to master digital marketer in a short amount of time — and from the comfort of your own home. Don’t wait any longer, get started now! Happy learning!

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