Are you looking for a way to turbo-charge your marketing strategy and secure more sales? If you’re like most of us, the answer is yes!
Business leaders and marketing teams around the globe compete to reach their intended audience and promote their products. The thing is, there are plenty of strategies to choose from, so it’s often challenging to find specific options that work well for your brand.
We want to eliminate some of the confusion today and share several universal ways you can improve your marketing, regardless of your industry and budget. These tips could help you skyrocket sales and engagement while building rapport with your customers if implemented correctly.
Let’s dive in.
Use Data to Create Targeted Customer Personas
If you want to turbo-charge your marketing strategy, the first thing you should do is create multiple targeted customer personas. Customer personas are avatar sheets made by companies that define their target audience. Like this:
So, an eCommerce store that sells sporting goods would likely have multiple personas based on the products they offer. A potential customer interested in football probably wouldn’t want to see content and offers related to basketball, and vice versa.
The goal of customer persona sheets is to learn more about your audience’s goals and pain points. If you understand the people who visit your site, you can create blog posts, sales pages, and promotions that match their needs.
There are several ways to gather data for your persona sheets. Here are a few of our favorite strategies:
Check your Google Analytics account – Review demographics, device preferences, and popular pages.
Conduct surveys – Gather information from as many subscribers as possible and identify patterns.
Social media research – Listen to what your audience wants and needs from your brand. Also, explore 3rd party discussions to discover pain points you didn’t know existed.
Build Rapport with Personalization
Now that you know what visitors expect from your brand, you can build rapport through personalized marketing. Believe it or not, 4 out of 5 people say they want more personalized offers from their favorite companies. This sentiment clearly conveys that using individual and group interests in your marketing can yield significant results.
There are quite a few ways to use personalization across your various marketing platforms. For instance, a pop-up campaign on your blog that targets users by their name and interest could lead to a dramatic boost in conversions. Here’s what that looks like:
The exciting part is what we just described is the tip of the iceberg. We suggest encouraging new subscribers to answer optional questions when signing up for your email list or purchasing a product. You could ask about their pain points, goals, and expectations.
Use this information to segment your leads and create unique email campaigns for each group of customers. Let’s go back to the sporting goods eCommerce storefront we referenced earlier. The marketing team at this company might ask users what kind of sports they like. If someone says they are interested in basketball, you know that they will likely show interest in blog posts and offers that focus on, you guessed it, basketball.
The fantastic thing about personalized offers is they can be as broad or specific as you’d like. It’s possible to reach a significant chunk of your audience based on their interests. On the other hand, you can also create specific email campaigns for your subscribers on their birthday that include a special discount or free gift.
We suggest experimenting with different types of personalized content until you find a format that appeals to leads and paying customers alike.
Keep Prospects Engaged on Social Media
Next, let’s talk about several ways you can enhance your social media marketing strategy. If you’re not already using platforms like Facebook, Twitter, and Instagram to engage with your audience, you’re missing out on a key marketing opportunity. Research shows that, on average, users spend 2 hours and 29 minutes on social media every single day.
Combine this statistic with the fact that 3.96 billion people use social media, and it’s easy to see the appeal. On Facebook alone, there are a whopping 2.45 billion active users potentially waiting to hear from your brand.
When it comes to marketing on social media, you have plenty of low-cost, powerful options. One of the best ways to dramatically grow your brand is by hosting an online contest. Everyone enjoys the opportunity to win a prize, especially if it’s something they genuinely want or need.
Include contest rules that encourage visitors to take actions that will help your marketing efforts. For example, if you want to generate more leads, you could allow visitors an extra chance to enter by subscribing to your company’s email list.
We also recommend spending plenty of time talking to potential customers on your social media posts and in industry-specific groups. These people are more likely to see value in your product or service, which can help you reach your sales goals.
Publish Plenty of High-Quality Content
Publishing high-quality content on your company blog is another excellent way to turbo-charge your marketing efforts. Almost 80% of internet users read blog posts, so it’s easy to see why this strategy is effective.
Think about the last time you visited a company website. Odds are, you checked out their blog so you could learn more about the products and brand. Would you feel comfortable shopping with a company without a blog? If you’re like most of us, the answer is no.
Much like our previous tips, your customer personas will play a crucial role in the type of content you publish on your site. You want to publish posts that resonate with your audience, which could convince them that your product or service is worth their time.
You can get more people to interact with your company by publishing videos on your blog. Research shows that 47% of consumers want more video content. This is partly due to the rise of mobile marketing and users preferring to watch videos to learn about brands.
If you consistently share high-quality content on your blog, you will see a significant boost in traffic. In fact, after publishing 51 blog posts, businesses report experiencing 77% more traffic when compared to companies that have 0-4 published posts.
Back to You
As you can see, there are plenty of ways you can turbo-charge your marketing strategy and grow your brand. The tips offered here today can help you take your business to the next level. We suggest experimenting with the advice outlined today and fine-tune your strategy over time. Before long, you’ll likely see more website traffic, which leads to more sales and engagement.
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