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Black Friday has arrived and some of the best discounts are available at Amazon. TVs, kitchen appliances, smart home devices, video games and more are all down to some of the lowest prices we've seen this year. Amazon's huge catalog and willingness to price match competitors makes it one of the best places to find Black Friday deals, especially for Prime members.
It's also a great time to score discounts on Amazon devices like Kindles, Echo smart speakers, and Ring doorbells. Although plenty of deals are expected to carry on through Cyber Monday, snagging a discount sooner rather than later can help you avoid shipping delays and secure hot ticket items like Apple AirPods before they sell out.
Here at Insider Reviews we test products across all categories to determine what items are really worth recommending. Below, we highlighted the best Amazon Black Friday deals available right now on products we think are worth the money. Keep checking this page as we'll be updating it with new deals as often as we can.
Amazon Black Friday tech deals
Apple AirPods Pro with MagSafe Charging CaseApple's AirPods Pro are the company's flagship AirPods that come with the most features and the best sound, at least when it comes to the company’s earbuds.$159.99 FROM AMAZONOriginally $249.00 | Save 36%$159.00 FROM WALMARTOriginally $249.99 | Save 36%$189.99 FROM TARGETOriginally $249.99 | Save 24%$219.99 FROM B&HOriginally $249.99 | Save 12%$189.99 FROM BEST BUYOriginally $249.99 | Save 24%
Ring Video Doorbell (2020)The latest affordable Video Doorbell model from Ring features 1080p recording and improved motion tracking. It's a great deal if you're looking to start adding smart devices to your home. Orders made now will be fulfilled in 6 to 7 weeks.$79.98 FROM AMAZONOriginally $99.99 | Save 20%
Amazon Smart PlugYou can plug any device into the Amazon Smart Plug to make it smart so that you can control the device in person with your voice or remotely with the app.$14.99 FROM AMAZONOriginally $24.99 | Save 40%
Amazon Echo (4th Gen)The latest Echo speaker from Amazon takes on a spherical design for more effective room-filling audio. $59.99 FROM AMAZONOriginally $99.99 | Save 40%$59.99 FROM BEST BUYOriginally $99.99 | Save 40%$59.99 FROM TARGETOriginally $99.99 | Save 40%
Amazon Echo Dot (3rd Gen) The Echo Dot may be the entry-level option on this list, but it's still just as smart as its siblings. Plus, its small size is its biggest asset. $19.98 FROM AMAZONOriginally $39.99 | Save 50%
Amazon Fire TV Stick 4K MaxThe Fire TV Stick 4K is designed to be 40% more powerful than Fire TV Stick 4K. It also adds Wi-Fi 6 support.$34.99 FROM AMAZONOriginally $54.99 | Save 36%$34.99 FROM BEST BUYOriginally $54.99 | Save 36%$34.99 FROM TARGETOriginally $54.99 | Save 36%
LG 65-inch C1 OLED 4K TVLG’s C1 is one of the best 4K TVs you can buy. The OLED panel delivers incredible image quality with an infinite contrast ratio. This deal price matches the lowest we’ve seen so far.$1796.99 FROM AMAZONOriginally $2499.98 | Save 28%$1796.99 FROM WALMARTOriginally $2499.98 | Save 28%
Logitech C922x Pro Stream WebcamYou'll also want a decent webcam and mic if you want to be seen on screen, and provide commentary for your gaming.$74.98 FROM AMAZONOriginally $99.99 | Save 25%$79.98 FROM BEST BUYOriginally $99.99 | Save 20%Amazon Black Friday gaming deals
Xbox Game Pass for PC (3-Month Membership)Typically, you can get a 3-month Game Pass subscription for $30. Right now, it's only $20, a solid deal. This is the PC version, which gets you EA Play, exclusive member discounts, and unlimited to access to over 100 games. $19.98 FROM AMAZONOriginally $29.99 | Save 33%$19.98 FROM BEST BUYOriginally $29.99 | Save 33%$1.00 FROM MICROSOFTOriginally $29.99 | Save 97%
Sandisk 128GB Memory Card for Nintendo Switch with Nintendo Switch Online 12-Month Individual MembershipThis 128GB memory card from Sandisk and year-long subscription to Nintendo's online services bundle is valued at nearly $55. Right now it's currently at a deal price of $45.$39.97 FROM AMAZONOriginally $54.98 | Save 27%
Luna ControllerAmazon's Wi-Fi enabled Luna controller is designed for the Luna cloud gaming service. This particular controller promises to reduce delay when streaming, compared to a standard Bluetooth controller. $49.99 FROM AMAZONOriginally $69.98 | Save 29%
PlayStation Plus 12-Month SubscriptionPlayStation Plus allows gamers to play online, nets them special discounts in the PlayStation Network store, and subscribers get free games each month that remain available as long as the PlayStation Plus subscription is active. $39.99 FROM AMAZONOriginally $59.99 | Save 33%$39.99 FROM BEST BUYOriginally $59.99 | Save 33%$36.99 FROM CDKEYSOriginally $59.99 | Save 38%
Death Loop for PlayStation 5“Death Loop” is an unusual first-person shooter that challenges players to escape a day-long time loop by assassinating specific targets. The game is a great pick for fans of spy movies, sci-fi, and creative gunplay.$24.99 FROM AMAZONOriginally $59.99 | Save 58%$29.99 FROM BEST BUYOriginally $59.99 | Save 50%
Call of Duty Vanguard for PlayStation 4The latest Call of Duty game is now on sale for $20 off, just a few weeks after its release.$39.00 FROM WALMARTOriginally $59.99 | Save 35%$44.99 FROM TARGETOriginally $59.99 | Save 25%
Nintendo Legend of Zelda: Breath of the WildThe "The Legend of Zelda Breath of the Wild" is the definitive adventure game on the Nintendo Switch, sending players on a sprawling journey across a fantasy world with hundreds of secrets to discover.$35.00 FROM AMAZONOriginally $59.99 | Save 42%$35.00 FROM WALMARTOriginally $59.99 | Save 42%$39.99 FROM BEST BUYOriginally $59.99 | Save 33%$39.99 FROM TARGETOriginally $59.99 | Save 33%$37.99 FROM GAMESTOPOriginally $47.99 | Save 21%
Amazon Black Friday home and kitchen deals
iRobot Roomba 694This robot vacuum can be automated to work around your home schedule, and also works with virtual assistants like Alexa and Google Home. It's not the most powerful Roomba, but it can handle hardwood floors, pet hair and short carpets without issue.$179.99 FROM AMAZONOriginally $274.00 | Save 34%$179.99 FROM BEST BUYOriginally $274.99 | Save 35%
Oral-B Pro 1000 CrossAction Electric ToothbrushWe love this electric toothbrush as a budget-friendly option that doesn't compromise on performance. It's also the path of least resistance to helping your teen build their own healthy habits.$29.94 FROM AMAZONOriginally $49.94 | Save 40%
Instant Pot Duo Crisp Pressure Cooker with Air Fryer (8 Qt)The Instant Pot Duo Crisp is a pressure cooker, slow cooker, air fryer, and sous vide machine all in one, making it one of the most useful and economical small appliances we tested.$119.95 FROM AMAZONOriginally $199.99 | Save 40%$119.95 FROM INSTANTOriginally $199.99 | Save 40%$119.99 FROM TARGETOriginally $199.99 | Save 40%
KitchenAid Artisan Mini 3.5 Quart Tilt-Head Stand MixerThe smallest of KitchenAid stand mixers, this model is the perfect size and strength for occasional bakers, new cooks, and those with petite kitchens.$299.99 FROM AMAZONOriginally $349.99 | Save 14%
Breville Joule Sous VideWhen you need a compact, high-tech sous vide machine that is powerful enough to get water up to temperature quickly.$159.94 FROM AMAZONOriginally $199.95 | Save 20%
Nespresso Vertuo Next Espresso MakerThe Wi-Fi-enabled Vertuo Next is a compact Nespresso machine that heats up in 30 seconds and is compatible with Vertuo capsules.$164.96 FROM AMAZONOriginally $209.95 | Save 21%
BioBidet SlimEdge Toilet AttachmentBidets have only started to catch on in the United States in the past few years, though they're common and quite popular in parts of the Middle East, Europe, and Asia.$34.99 FROM AMAZONOriginally $59.00 | Save 41%
Shark IQ Robot Self-Empty XL RV1001AESelf-emptying, self-cleaning, and Wi-Fi enabled, this robot vac is as convenient as it gets. It also cleans in neat rows as opposed to crossing around your room for more efficiency. $349.99 FROM AMAZONOriginally $599.99 | Save 42%
Native Deodorant (3-pack)Native Deodorant is an aluminum, paraben, and cruelty free deodorant for both men and women. Multiple 3-pack options are discounted so you can choose your favorite scents.$31.32 FROM AMAZONOriginally $36.00 | Save 13%Amazon Black Friday FAQsWhen does Amazon's Black Friday sale start?
Black Friday is an annual sales event that traditionally happens at the end of November, after Thanksgiving, and it's followed closely by Cyber Monday. This year, Black Friday and Cyber Monday land on November 26 and November 29, respectively.
Amazon began early Black Friday discounts in October with a series of Epic Daily Deals. Now, the official Black Friday Sale is live and will carry on through Cyber Monday.
What should I buy from Amazon's Black Friday deals?
Amazon is the everything store — which means if something is on your shopping list, it will likely see a discount during Black Friday and Cyber Monday.
We're already seeing huge discounts on Amazon's in-house brands, Fire devices, Kindles, and Echo smart home gadgetry that matches what we saw during Prime Day. Plus, we expect to see several of Amazon's services dramatic markdowns like we saw on Prime Day, tweaked slightly.
On top of that, the sale will encompass every product category Amazon offers, which is to say, everything. Tech, beauty, home and kitchen, fashion, and smart home are some of the categories to be on the lookout for.
Last year, we saw discounts of up to 50% on streaming sticks, voice assistants, headphones, and more.
There are two deal types you should be aware of during Black Friday: daily deals and Lightning deals. The former are one-day offers, usually grouped by brand or category, and change at the end of the day. The latter are limited-time offers, often less than 24 hours, released throughout the day.
Each is limited by stock. So, it's not unwise to reorganize your shopping behavior; create the order first and agonize about the purchase afterward (you can always cancel the order before it ships without any penalty.)
How we're selecting the best Amazon Black Friday deals We only choose products that meet our high standard of coverage, and that we've either used ourselves or researched carefully.We will compare the prices against other retailers like Target and Best Buy and only include the deals that are the same or better (not including promotional discounts that come from using certain credit cards).All deals are at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsized value.Do I need to be a Prime member to shop Black Friday at Amazon?
Unlike Prime Day, which requires a Prime subscription, Amazon's Black Friday sale is open to everyone.
However, shopping on Amazon costs more and takes longer without a Prime membership. That said, if you're like most Americans and plan to do most of your holiday shopping during Black Friday, we strongly suggest you become a Prime member.
A Prime membership costs $13 a month, or $119 for a full year, which may seem steep, but it's still completely worth it. Of course, you could sign up for a 30-day trial, or just pay for a month-long membership. (You're in the window where you can start now, shop Black Friday and Cyber Monday, and not have to pay for the subscription.) Amazon also offers discounted Prime memberships for a few select groups.
No matter how you spin it, subscribing to Prime is the best way to make the most out of Amazon during Black Friday and Cyber Monday.
Can I order online and pick up in a store?
Unlike Target, Best Buy, and Walmart, Amazon shoppers are unable to shop at a store.
However, Amazon offers a few ways to ship your orders in addition to the standard two-day shipping, including free same-day shipping (which may be hard to come by during Black Friday), Amazon Day scheduled deliveries, and Amazon Hub Locker pickup, which offers a self-service delivery location, or locker, to pick up and return your orders.
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