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20 Hottest Social Media Marketing Tools

The world of social media is changing every day. From new platforms and updates to the expectations of its users, it is important to keep the online presence of your business fresh and engaging with the help of a stellar social media marketing strategy.

Whether you’re a smartphone addict or self-confessed technophobe – the unrelenting success of today’s social media platforms is impossible to ignore. With everything from personal photos to coverage of world-changing events, social media is undoubtedly becoming the main point of reference for anyone looking to stay informed – especially when it comes to spending their hard-earned money.

Studies show that 81% of shoppers turn to the internet for advice before making any big purchases. This means it is more important than ever to build a relationship with customers by utilising the world’s various social media platforms, and the productivity tools that have been developed to compliment them.

But reaching some of today’s 3.196 billion social media users can seem like a daunting task. This is where the productivity tools illustrated in our infographic swoop in to help businesses during every stage of their social media planning.

With 121 million people signing up to the online world between Q2 and Q3 of 2017, every new view or click brings you one step closer to a potential customer.

Get ready to take the online world by storm!

Knowledge is power and a well-researched and organised social media strategy is a sure-fire way to get the online world talking.

A successful social media strategy means you know exactly what your business has to offer to the wider world and how you’re going to show that unique selling point to the right audience.

With 60 million active business pages on Facebook and a worldwide ad spend of $35 billion on social media in 2017 alone, learning to embrace the huge growth opportunities offered by social media platforms is the the first step on the road to online success.

Let social media marketing tools take the pressure off!

In order to tap into the opportunities available on social media, it’s important to first understand exactly what it means to have a successful social media strategy.

This means researching, analyzing, scheduling and optimizing your social media posts in order to garner the best engagement with the online community.

The internet is filled to the brim with tools built to help you execute an informed and powerful social media plan – but we know your time is precious. That’s why we’ve sought the advice of the world’s leading industry experts and condensed our findings into the infographic below so you don’t have to spend valuable time trawling through countless websites. It’s a win-win!

From pioneers of social media scheduling to newcomers about to set the world of social media marketing alight, our handy infographic will show you the social media tools being used by the experts and help you take advantage of the countless resources awaiting your business online.

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