Hey, PR pros! I’m gonna just straight up tell you that if you think that you can manage PR and social at the same time during this “new normal” then you are doing your company or clients a disservice. Sure, PR can (and does) create content and post it on social media, but that’s about the extent of it. There is a lot more you can gain if you hire a separate resource for your social media marketing to align your company with current trends. Measurements are not created equal First off, PR and social are not measured like one