In the competitive world of social media marketing, it can be hard to ensure your brand’s efforts stand out from the crowd on an established platform like Twitter. One of the best ways to have your voice heard and to engage your target audience is to leverage one of the fastest growing social tools: Twitter video. According to statistics gathered by Wordstream, 82% of Twitter users watch video content on the platform. People watch 2 billion videos on Twitter every day, according to research from Hootsuite. Video content stands out on Twitter amongst a sea of text-based posts. And using