Buyers today are more equipped than ever with information readily available at their fingertips. Technology provides us with an infinite amount of data. And since technology is constantly changing, buying behavior is too. That’s why inbound marketing continues to be the most effective way to reach your ideal buyer in the digital age. As the name suggests, inbound is a digital marketing strategy in which a business organically earns ideal customers’ attention at different stages of their purchasing journey. Customers seek you out instead of the other way around (which is known as outbound marketing, of course). This type of marketing