In omni-channel marketing, all your marketing efforts, all your customer touch points, and all your points of sale work together to create a fluid shopping experience for your customer. But what does omni-channel marketing look like? Let’s follow a consumer through his day as he engages with an omni-channel marketing strategy. Your target consumer gets bored while working, grabs his phone for a quick dopamine hit on Instagram, interacts with a paid ad, and winds up in your brand’s omni-channel marketing web. Now your brand is able to follow him as he turns his attention back to his computer, Googles