Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Without marketing attribution reporting, marketers would have to wade through cobbled data from different sources, spend hours crunching numbers, or wait for help from a marketing ops resource. But what is marketing attribution? And how can you use it to improve your marketing strategy? Keep reading,