Customer experience is the reputation you have with your customers. It can be great, okay, or downright bad—and each experience will impact your business in some way. Great customer experiences give you the hockey stick growth that you dream about. Okay customer experiences make it hard, but not impossible to get customers to buy more products. But bad customer experiences can pull your business down like a sinking ship in the ocean. Every business knows that customer experience is crucial to their success, but few know how to actually make the customer experience a part of their foundation. In comparison,