The clear headline from 2020 is the ongoing ramifications of the COVID-19 pandemic and how consumers and business leaders have dealt with the complexity it has caused. After almost a year of living in the pandemic, consumers have had time to adjust their daily routines, and we’ve seen sweeping changes to everything from shopping behavior to their personal values. Small businesses in particular have overcome tremendous challenges to adapt to those changes. As 2020 comes to a close, we wanted to provide small businesses with a pulse check on how consumers are feeling about everything that’s happened this year, what’s