Hey guys, it's Brandon from SoldWithVideo.com, and today I want to show you the first tip to my video marketing series, to help you guys bringing more business through video marketing. There is a lot of marketers out there, say if you want to do video marketing don't use YouTube. And the reason they said that is because of related videos that come from the right side, and if you are at the end of your video, when your video is playing on YouTube.
They believe that the person watching your video could see those thumbnails, and end up watching your competitors video. You know what I say to do, bull honkey. Now, there is a technique that I developed called the "stay with me" technique. And this is what I use in my video marketing, and my clients video marketing to limit the amount of competitors videos that appear on the right side of the page. And at the end of your video. So, I want to show you guys exactly how to do this, and what you need to do to do this for your own videos. So, let's go ahead and check it out. Before we begin, I want to go over a few things.
No. 1, I think YouTube is actually vital to your campaigns. I don't think that you should be avoiding it at all. YouTube is such a powerful site, and it gets 4 billion video views a day. And since YouTube is owned by Google, it's heavily favored in the search engine results. So, if you're not using YouTube, it's a terrible mistake. You're not taking your fair share of 4 billion video views that gets every day.
So, the benefits of YouTube greatly outweigh the risks of YouTube, especially if you use my "stay with me" technique to really eliminate your competitors videos from ever appearing near yours. So, let's just get right into the stay with me technique. There is 2 parts in this, so let's jump right into part 1. I call this beating YouTube to the punch.
Now, this is a technique that I've just started doing myself, so I haven't done a tone of my videos yet, but I'm going to be doing it on the end of this video. So, be sure to watch the entire thing, and see how I implemented this, on this exact video. Now, I'm sure you've seen this, but when the video is done playing on YouTube, they put on a bunch of thumbnails that go to different videos that are related to the video that you've just got done watching. Now this is a great spot for your competitors videos to be coming up, so this is really important to try to eliminate that from ever happening. You never want your viewers to see those end thumbnails at the end of your video. So, this is what you do.
When your video is done playing, put in your own thumbnails. And do this when you're editing your video. You put in 10 or 20 extra seconds at the end of your video, with a black screen, or a decorated scene. You put thumbnails of other videos that you have on YouTube. Now, when you're done with that, you export it, you upload it to YouTube, and then you create annotations on top of each one of those thumbnails, and link them to your other videos.
This way it almost looks like that the video is done playing, and the YouTube videos will come up, and people are going to click on them to go see the other videos. Cool thing is, that all of those videos are going to be yours. So, you're almost beating YouTube to the punch by putting in your own thumbnails, before theirs even appear.
Now, the other thing you want to do, is put in your call to actions. So, you're going to take 5 to 10 seconds to tell them: like our page, visit us here, comment on the video, or whatever you call the action is. So, once you call the actions are done, then you put in a thumbnails to your other videos. There is a few different ways to do this. You can create an end frame that shows all your called actions, plus the thumbnails. Or you can do your called actions, then the thumbnails. Both ways are really effective. But the key thing is to put...
See more here: https://www.youtube.com/watch?v=1yTuOuc9-LQ
