By Syed Balkhi Are you wondering how to use FOMO in your marketing? Or maybe you’re just wondering what FOMO actually is? FOMO stands for the “fear of missing out.” It’s the feeling that other people are enjoying experiences—and you’re not. And in the case of a business selling a product or service, FOMO can make shoppers feel like they’re missing out on an experience that other shoppers are having if they haven’t bought it. FOMO is a powerful feeling and it drives action. In fact, according to statistics, 60% of people make purchases because of FOMO, mostly within 24