If you’re reading this, it’s not too late Your professional services business should be open “virtually” as soon as (or sooner than) you are open physically. If you aren’t already doing business virtually, you may already be behind the eight-ball. It’s a near certainty that your competition has also established a respectable social media presence by now. While you may not be able to leapfrog their follower count or social media reach right away, what you can do is use your channels more effectively. First, you’ve got to start. But where? In this article, I’ll show you the role social