More than half the population of the United Arab Emirates (UAE) uses social media. It’s no secret that you can’t have a successful marketing campaign without leveraging social media platforms. What’s more, social media influencers have revolutionized marketing.
Typically, social media influencers capitalize on authentic and well-reached posts to ensure there’s a buzz around a brand. Considering they already have a large following on multiple social media platforms that continuously engage with their content, this is easy. Below is a list of top UAE influencers that are taking the online scene by storm.
With over 49 million followers and subscribers across her social media platforms, Huda is among the most well-known social media influencer in the Middle East. With a focus on beauty and makeup, this social media guru is famous for her Dubai-based cosmetics brand Huda Beauty. Her posts cover anything from skincare routines to the best products for on fleek cat eyes and sometimes more in-depth topics such as self-love.
Joelle Mardinian is a jack of all trades when it comes to career paths from reality TV star, to entrepreneur, to make up artist and last but not least a social media influencer. She is a Lebanese TV host based in Dubai, with over 11 million followers on Instagram and over 150000 subscribers on YouTube. To her millions of fans, Joelle is known for makeup tutorials, beauty advice, and as the founder of the Joelle Group beauty empire and an inspiration to thousands of Emirati women.
ered one of the most influential Instagrammers in UAE, Taim Alfalasi is famous for her travel, lifestyle and food blogs. With a communications degree from Zayed University, this sensational influencer has her own online radio talk show that is widely popular in the Arab world. This restaurateur and Influencer is well known in the Middle East and frequently shares posts promoting travel destinations, gourmet food restaurants, and clothing items to her over 2.5 million followers and subscribers.
Baz, also known as Bin Baz, is a famous influencer known for his hilarious videos and images that portray life in the UAE. With over 4.5 million followers, Baz is well-known and loved for his joker and prankster roles. His friendly and funny nature has earned him high-end profile sponsorships with automotive, tech, and perfume companies.
Mohamed Beiraghdary, best known as MoVlogs, is famous for his vlogs on lifestyle and luxury cars. This Dubai-based Iranian social media influencer is known for his car videos that provide a glimpse of the wealthy lifestyle. With over 2 million followers on Instagram and over 8 million subscribers on YouTube, he has a solid social media presence. In fact, he is one of the most viewed independent vloggers in the UAE with a whopping 980 million overall views on his videos. This king of vlogging attributes his social media success to his YoYo squad which comprises mostly of automotive enthusiasts.
This is a wrap of our list of the top UAE social media superstars worth giving a follow. Alongside influencers, a social media company in Dubai can help you ignite a buzz around your brand or business. Leveraging social media in your overall marketing mix will promote your marketing efforts and drive sales. However, it’s important to find influencers that have already built credibility and authenticity in the same niche as your brand or product to ensure your marketing and advertising efforts are effective.
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