The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere‘ or Patagonia’s ‘Fighting for Public Lands‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact, I can probably count on one hand the pieces of content I’ve seen that have really made an impact on me over the past year. And for many businesses, marketing has become more science than art. It’s become about how many people you can reach, rather than the