Influencer collaboration offers some absolutely incredible benefits and, when done right, it can actually turn your business around and help you find a new exciting direction. Neil Patrick Harris is launching a lifestyle newsletter, so what did he do? Influence Marketing! i.e. Found a source of influence (https://t.co/7x5fEapQ4H) that already reached the target audience & co-created/marketed content with them. pic.twitter.com/TfU2Ugh9Hm — Rand Fishkin (@randfish) October 15, 2021 But it is also not easy. Sure, you can jump onto some influencer marketing platform and connect to everyone there. But this approach is extremely limiting. Like with any other marketing tactic