Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads. Below are three key takeaways from the Twitter Agency Playbook. Where Twitter Fits into Your Client’s Strategy Once you’ve decided that Twitter is an appropriate platform for your client to use to grow their business, it’s important to think about how you’ll be using it. The