Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company. In